Overlays, call-to-actions, and buttons may appear in different places depending on the format, campaign type, and screen. Vertical video ads may show up on in-stream, in-feed, and YouTube Shorts across mobile, desktop, or TV screens. Safe zones for vertical video ads on YouTube The video player on the YouTube app will automatically adapt video dimensions to the player, whether your video is square, vertical, or horizontal. Run these assets in the same Video or App campaign. For example, you might upload multiple videos of each type (vertical, square, and horizontal), with each video having a different message. Tip: Upload ads with different messagesįor both App and Video campaigns, upload different versions of multiple videos across the recommended ratios. ![]() On the YouTube app, the video player will automatically adjust to ratios between 16:9 and 9:16. Important: Aspect ratios between these settings are allowed. If you want your video ads to appear optimally across different devices, it's recommended to use different video ratios for Video and App campaigns: When viewers hold their phones in portrait mode, vertical videos provide advertisers with a larger canvas to deliver their product's message.īest practice: Diversify your video creatives.Campaigns that include vertical videos have seen 10-20% more conversions.If a user then selects the fullscreen button, the video will cover 100% of the screen when the device is held in portrait mode. ![]() For example, if you want to show a vertical video, such as a 9:16 aspect ratio, your vertical video will appear larger than a horizontal video and will cover 75% of the screen with organic content beneath the video. The video player on the YouTube app automatically adjusts to the dimensions of your video. To better engage YouTube viewers on mobile devices, it's best to create a variety of different video creatives, including square and vertical videos, for your App, Video, and Performance Max campaigns.
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